HE>i is a lifestyle brand out of Hawaii that also has a brick + mortar store in Newport Beach. I’m kind of a surf/beach brand junkie, so it didn’t take much for me to be smitten by the aesthetic of the brand, let alone the philosophy. I don’t quite remember when or how I came across He>i (I think Instagram?), but after browsing the website for a bit, I had my big brother order this dope hat for my birthday (he’s so good to me. haha).
Last week I got an email that the ladies lineup for the summer is now available for purchase. If I had the funds, I would totally stock up on just about all of their fresh pieces. These were my favorite items featured in the promo email:
He must become greater and greater; I must become less and less.